you will be setup and manage the content asset management tool for your brand. you will help to put in place and improve the global content delivery process to local markets. you will bring platform, agency opportunities to JDE. drive a continually agenda or test-and-learning, multivariate testing and optimisations. driving best practice digital content creation. This role sits within our Global Digital team and will work across global brands to activate benchmarks an global best practices. You are an expert in the requirements/standards on what online content should be. You will work closely with creative and digital agency partners. You will closely collaborate with local and central content owners. You will be responsible for working with the central marketing team to deliver a digital activation spend. You will be responsible for analyzing, evaluating and recommending improvements of content creation, principles and guidelines. In your role as the Global Digital Activation Manager will be responsible for developing the content strategies, processes and managing the delivery of content for global brands on a global level. Integral to this transformation is having the best digital minds, steering Jacobs Douwe Egberts into the digital future. To do this we are transforming our approach to digital media buying, production and optimizations with a stronger centralized team based in Amsterdam. – Bachelor’s degree in Marketing or related field.Our vision in digital marketing is to reach coffee consumers with effective digital content, driving sales both instore and online, and ultimately a greater return from our global digital investments. – Assign and manage workload of junior media planners. 
– Provide media expertise, share media knowledge and provide continuous feedback.
– Are organised and sufficient at project management across a fragmented workload. – Develop digital media strategies and tactical approach. – Work closely with publishing partners to build and maintain relationships. We are looking for a strategic thinker who can be a mentor to junior planners, a leader within the agency and a partner with our clients. The Digital Activation Manager is key to building and maintaining industry publisher relationships.
He/She will work closely with the media and analytics team to maintain quality control of the media campaigns in the market and continually evaluate and improve performance against client goals. The Digital Activation Manager develops digital strategies and coordinates media plans for our client’s products and/or services.
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